From the musician’s side, I know how important it is when you’re putting something you have to live with, how it’s received. It’s just what the artist thinks is most appropriate. When you’re creating an album cover, there’s no right or wrong answer. Some artists have very clear ideas what they want and I try to accommodate that. Original Artwork Attributed to other Artists at Yep Roc Records. Animated Playlist covers done by LKo Designs. And I do all the visual stuff for ads and logos. Thanks as well to my family and friends, and to the following people who generously provided material and/ or moral support: James Bailey at Yep Roc Records. ThanksgivingMixtapePlaylistcoverKogure.jpg. “Sometimes I’ll do paintings for covers, too. “I do the whole package for albums, front and back and whatever’s inside,” Golub says. You can see a bit of Golub at work in “Trombone,” the latest video by legendary British pub-rock icon Nick Lowe, doing a time-lapse sketch of the record cover. He’s also responsible for logos, advertising and even some aspects of Yep Roc’s videos, like drawing the cartoon illustrations in the California power-pop band The Rubinos’ “Honey From the Honeycombs” video. Most prominently, that includes album-cover and overall package design for Yep Roc’s releases, from local stars like Mandolin Orange (who recently became the label’s top-selling act) to Texas country-soul godfather Alejandro Escovedo, Nashville surf-rock band Los Straitjackets and other national acts. Golub’s responsibilities encompass pretty much anything you can look at. He works out of a small ground-floor office in Yep Roc’s building on Hillsborough’s Churton Street main drag, using both computers as well as old-fashioned painting and drawing materials. As the in-house graphic designer for Yep Roc Records, the Grammy-winning label based in Hillsborough, Golub more than anyone else is responsible for Yep Roc’s look, feel and visual vibe.Īfter a decade in a similar role at Indyweek and a year or so in the full-time-parent trenches, Golub came to Yep Roc in 2014. 1 2 3 Since 1997, the label has released albums from North Carolina and international artists, including Nick Lowe, Paul Weller, Mandolin Orange, Steep Canyon Rangers, Jim Lauderdale, Dave Alvin. He has also played and recorded with acts including Mandolin Orange, Jake Xerxes Fussell, Kamara Thomas, Michael Rank, Spider Bags and Katharine Whalen’s post-Squirrel Nut Zippers band The Fascinators.īut Golub’s contributions go beyond sound to visuals, too. Yep Roc Records is an American independent record label based in Hillsborough, North Carolina, and owned by Redeye Distribution. It feels like we’ve been working on the release for Mandolin Orange for years, in the best way possible, Mariah Czap, digital marketing manager at Yep Roc Records, said. Golub’s steadiest main gig nowadays is backing up country singer John Howie, Jr., but his resume is wide-ranging. Tides of a Teardrop was released on February 1, and it took the Yep Roc team about a year and a half to put out. In the universe of Triangle musicians, Nathan Golub stays busy as one of the leading local pedal-steel guitarists – and if you go hear an Americana-leaning act in a club around here, chances are good you’ll see him onstage.
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